Getting started
How to Create and Set Up a Google Business Profile
Check eligibility, find an existing listing and follow the right setup path—without creating avoidable duplicates.
Google Business Profile guides
Practical, source-checked guides for setting up, verifying and running your business’s profile on Google, each one checked against Google’s own help pages.
6 guides · Not affiliated with or endorsed by Google
Verification
How to Verify Your Google Business Profile
Why your verification options differ from another business’s, how each method works, and what to show, avoid and do next so you don’t have to start over.
Profile details
Get Your Google Business Profile Details Right
What Google allows in the business name, categories, address or service area, hours, phone number and website—and what gets a profile into trouble.
Ownership
What to Do When Someone Else Owns Your Business Profile
How to request access to a verified profile someone else controls, what the three-day window means and your options if the request is denied or ignored.
Reviews
How to Reply to, Report and Ask for Google Reviews
Reply to reviews as the business, report the ones that break Google’s policies, and ask customers for reviews without breaking the rules on incentives.
Local visibility
How Google Decides Which Local Businesses to Show
What Google says about relevance, distance and prominence, which parts of your profile you can improve, and why no one can sell you a better local ranking.
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